The Marketing Communications Specialist is responsible for creating and coordinating production and distribution of marketing, educational, public relations and business communications in support of CHRISTUS Health Plan's corporate goals, brand, market position and regulatory compliance. The Specialist will assist department leaders in the development of provider and member communications, including large-scale projects such as provider manuals, member handbooks, provider directories, and for smaller scale projects such as letters, orientations, payment policy changes, and administrative updates. Partner, directly or indirectly, with Health Plan Sales and Marketing, creative services and vendors for all editorial, design, translation and production needs. Oversee, plan, and execute, as appropriate, distribution, tracking, and evaluation. Serve as resource/point of contact for communications. All actions of the Communications Specialist position must support the mission, vision, core values and strategic objectives of CHRISTUS Health Plans for and CHRISTUS Health.
Under direction of senior leadership, and in partnership with departmental leadership, develop and implement strategy for provider and member communications. Conduct research and analysis as needed to identify and prioritize areas for improved satisfaction. Partner with health plan departments to identify customer needs and ensure strategy implementation and monitoring.
Assist departmental leadership with writing and editing a variety of internal and external communications, including but not limited to, newsletters and news releases, Facebook/Social Media, communications/presentations for meetings and special events.
Manage content review and structure of the health plans website(s), collaborating with Marketing team members, and IT on maintenance and enhancements for shared Web functionality, such as the online product information, provider directory, pharmacy formulary, and member information.
Ensure accuracy, clarity, consistency, and style adherence in all communications. Understand and share characteristics of existing health plan populations, and develop and maintain the member "voice" in all communications. Partner with editorial and external agencies/resources to help maintain that voice across vehicles.
Serve as the point of contact with health plan management, quality, legal and compliance to update communications, website, social media, etc. based on contract/compliance requirement changes.
Create presentation templates for sales and health plan leadership to ensure that core corporate messaging and branding is consistent throughout.
Work with Marketing/Health Promotions to manage development of clinical communications. Partner with clinical departments and membership marketing on content, tone, timing, and evaluation.
Manage support of product management and provider relations team's communications needs, including managing tracking tools and the communication thereof.
Provide outstanding customer service to internal and external 'customers' and partners.
Assist with implementing communications plan for special events, working collaboratively with the health plan staff as necessary;
Maintain excellent working knowledge of government contracts, regulations, compliance parameters, legal and quality rules that govern health plan marketing and outreach initiatives.
Manage and maintain vendor relationships, as appropriate to responsibilities.
Assist when necessary with other system Communications projects as requested by the department manager or senior leadership.
Assist with story and publicity relevant photography assignments for the Health Plan.
Bachelor's degree in communications, public relations, marketing, business or related field.
Strong verbal and written communications skills to effectively reach a variety of audiences.
Must have strong conceptual and analytical capabilities and a temperament conducive to being part of a results-oriented team.
Ability to use a computer for extended periods of time, including Word, Excel, Desktop Publishing, Facebook, PowerPoint, Photoshop, and various graphics programs.
Must have excellent project-management skills; organizational and time-management skills.
Ability to handle confidential information responsibly.
Ability to work with little supervision, set priorities, creates schedules and meets deadlines.
Must be able to work rapidly, under pressure, and with frequent interruptions.
Must be able to engage effectively with senior executives, management, and external vendors
A minimum of 2 years of experience in marketing, communications, public relations, or equivalent combination of education, training, and/or experience. Experience in a health care setting is strongly preferable. Experience at an advertising or public relations agency would be helpful.
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.